GoHighLevel Pricing: Plans, Features, and How to Choose What’s Right For You

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what is gohighlevel

GoHighLevel is an all-in-one client management and marketing automation software that helps businesses save time, boost sales and increase efficiency.

It combines powerful features like CRM, landing pages, SMS messaging, appointment booking, and more in one flexible platform.

One of the biggest questions businesses have when evaluating GoHighLevel is – how much does it cost?

GoHighLevel offers several pricing plans to meet the needs of different business sizes and budgets.

This article will examine GoHighLevel pricing in-depth, outlining what features are included in each plan and how to choose the right one for your needs.

We’ll cover the key details around GoHighLevel pricing, including:

  • Overview of the different pricing tiers and included features
  • A detailed look at the Starter, Pro, and Business plans
  • Comparisons between plans to help you decide what’s best for your business
  • Factors to consider when choosing a GoHighLevel plan
  • Guidance on how to sign for the plan you need

Let’s start by looking at an overview of GoHighLevel and the core features included with all plans.

GoHighLevel Software Overview

GoHighLevel is an all-in-one client management and automation software that combines a wide range of tools under one platform. It aims to help small businesses and solo entrepreneurs save time, boost productivity and increase sales.

Some of the core features included in GoHighLevel are:

  • CRM Software: Store client information and history in one centralized dashboard. Organize contacts, track deal stages, and manage workflows.
  • Landing Pages: Create customized landing pages, opt-in forms, and surveys to capture leads. Integrates with CRM to organize new leads.
  • Appointment Scheduling: Prospects can book calls, meetings, and consultations online 24/7. It syncs with the calendar.
  • SMS Marketing: Send appointment reminders, notifications, and promotions via text messaging. Automate workflows.
  • Email Marketing: Send bulk emails, newsletters, and automated email sequences. Track open and click rates.
  • Client Intake Forms: Onboard new clients with customized intake forms to capture key information upfront.
  • Marketing Automation: Set up workflows, segments, and conditional logic to deliver personalized messaging.
  • Integrations: Connect with apps like Zapier, Stripe, Slack, and more to fit your unique needs.

This combination of marketing, sales, and automation features makes it easy to attract prospects, convert them to leads, close deals, and retain clients.

Next we’ll look at the pricing plans available.

GoHighLevel Pricing Plans

GoHighLevel offers three main pricing plans – Starter, Pro, and Business. Each plan builds on the features of the previous one to offer more advanced capabilities.

Starter Plan – $97/Month

The Starter plan is the most affordable GoHighLevel option at $97 per month when paid annually. It’s ideal for solopreneurs and small teams getting started with sales and marketing automation.

Some key features in the Starter plan include:

  • Three Accounts
  • Landing page and sales funnel builder
  • Website builder
  • Fully automated online appointment and booking tool
  • Marketing communication automation (automated texts, social media messaging, emails, forced calls, and voicemails)
  • Reporting and analytics tools
  • Pipeline and CRM management system
  • Customizable AI-powered SMS conversation nurturing 
  • Course creator and hosting tool with unlimited users
  • Mobile app to access GoHighLevel’s features on-the-go 
  • GoHighLevel reputation management tool 
  • Award-winning customer service and assistance

While the Starter plan is limited compared to the higher tiers, it still provides ample CRM, website, form builder and workflow functionality for the price. It’s a great entry point to try GoHighLevel before committing to a higher tier.

Pro Plan – $197/Month

Stepping up to the Pro plan unlocks more robust features for appointment booking, SMS marketing, and automation workflows. Everything in the Starter plan is included, plus:

  • Unlimited accounts
  • The ability to use your domain name
  • The ability to customize the appearance and feel of the platform with your banding

The Pro plan works well for growing teams that need to book client appointments, automate lead capture workflows and send text message reminders or notifications. More customization and integrations make connecting GoHighLevel to your existing business processes easier.

Agency Unlimited White Label Upgrade

The Agency Unlimited White Label Upgrade (Gohighlevel SaaS) offers the full suite of GoHighLevel tools and premium features to Whitelabel the Software & sell it as your own.

Everything in the Pro plan is included, plus:

  • Fully branded and customized mobile app 
  • Custom zapier for your brand
  • The ability to sell the GoHighLevel platform at your price
  • Unlimited accounts

The GoHighLevel SaaS Plan is great for Marketing Agencies and entrepreneurs that want to sell their own White-labeled software as their own

Comparing GoHighLevel Pricing Plans

To help summarize the differences between the GoHighLevel pricing plans, here is an overview of some of the key features in each tier:

Number of Accounts3UnlimitedUnlimited
Zapier Integration
Mobile App
White Labeled Software
Personal Branded Software

What GoHighLevel Plan Is Right For You?

Choosing the right GoHighLevel plan depends on your current business needs, budget, and plans for growth. Here are some factors to consider:

Consider Your Current Business Needs

  • How Many accounts does your business require?
  • Do you require a mobile app for clients?
  • Do you want to resell the platform as your own?
  • Do you plan to integrate with other software like Zapier?

Evaluate your must-have features to narrow down what plan tier makes the most sense.

Factor in Your Budget

Your budget will play a role in deciding between tiers. The starter is the most affordable at $97/month, with Pro at $197/month. Business requires a custom quote. Consider starting small and upgrading later as your needs grow.

Consider Future Growth

It may be worth investing in a higher-tier plan now if you expect to outgrow the limits of the Starter or Pro plans soon. This prevents having to switch plans frequently.

Don’t Overpay for Unused Features

Avoid Business if you don’t need enterprise-level capabilities. Paying for more than you need can waste your budget.

Next, we’ll offer plan recommendations based on common customer needs.

When Each Plan Makes Sense

Based on the typical needs of different business sizes, here are some recommendations on which GoHighLevel plan fits best:

Starter Plan – For Basic CRM and Marketing

The Starter plan is a good choice if you need basic CRM features plus landing pages, forms and light workflow automation. Typically a good fit for:

  • Solopreneurs or very small teams
  • Businesses with under 500 contacts
  • Anyone wanting to try GoHighLevel affordably.
  • Simple marketing automation needs
  • Basic CRM and contact management

While feature-limited, the low price point of Starter allows bootstrapped small businesses to benefit from GoHighLevel on a budget.

Pro Plan – For Automating Workflows

Stepping up to the Pro plan makes sense if you require unlimited client accounts. Typically a good fit for:

  • Digital Marketing Agencies
  • Entrepreneurs looking to sell accounts.
  • Small businesses that can sell accounts to their client base.

Pro works well for established businesses with more advanced needs around integrations, customization, and marketing/sales automation.

SaaS Plan – Marketing Agencies and Solopreneurs

Enterprise businesses who need tailored solutions, premium integrations, and concierge-level support will benefit most from the Business plan. Typically a good fit for:

  • Marketing Agencies Looking to Sell SaaS
  • Solopreneurs looking to become a white-label reseller

Signing Up For GoHighLevel

If you’re ready to give GoHighLevel a try, here is an overview of how to sign up for the plan you need:

Start With a Free Trial

GoHighLevel offers a free 14-day trial so you can test out the software. You’ll get access to the Pro plan features to see how the software works firsthand.

Select Your Plan

Once your trial ends, you can upgrade to any paid plan. Pick the tier that aligns with your needs and budget based on the guidance above.

Pay Monthly or Annually

Choose whether you want to pay month-to-month or take advantage of discounts for annual prepayment. Monthly works well for testing initially.

Provide Billing Details

Provide your billing details to setup automated monthly or annual payments. You can cancel anytime if you decide GoHighLevel isn’t the right fit.

Get Support If Needed

Friendly onboarding specialists are available 6 days a week via phone and email if you need any help getting started with your new account.

Signing up takes just minutes online. And you get instant access to training manuals and resources in your account dashboard to help you maximize results with GoHighLevel.

Conclusion and Final Thoughts

Deciding on the right GoHighLevel plan for your business needs involves aligning pricing with your contact volume, features, customization, and scalability requirements.

The Starter plan provides an affordable starting point for small teams to benefit from basic CRM, marketing automation and lead capture capabilities.

Pro builds on this with key functionality for appointment scheduling, SMS messaging and advanced workflows suited for growing businesses.

Enterprise organizations get premium support, training, and integrations with Business but pay a premium price tag.

Carefully evaluate your current and future needs so you don’t end up overpaying or underserved by choosing the wrong plan. Consider starting with a lower-tier plan initially and upgrading later on if needed.

GoHighLevel offers a versatile platform to enhance your client experience regardless of your chosen tier.

Visit their website to learn more about the plans and start a free trial today to experience the platform firsthand. Just remember to choose the pricing that aligns with your requirements.


Q: How much does GoHighLevel cost?

A: The pricing for GoHighLevel starts at $97 per month. They offer different plans with various features and capabilities to choose from.

Q: Does GoHighLevel offer a free trial?

A: Yes, GoHighLevel offers a 14-day free trial for users to test out the platform and its features before making a purchase decision.

Q: What features does GoHighLevel offer?

A: GoHighLevel provides a wide range of features including a mobile app, white label options, CRM capabilities, unlimited plans, SMS marketing, and many more. You can explore their website or contact their sales team for a complete list of features.

Q: Can I use GoHighLevel in SAAS mode?

A: Yes, GoHighLevel can be used in SAAS (Software as a Service) mode, allowing you to access the platform and its features through a web browser without the need for any additional installations.

Q: Is there a desktop app available for GoHighLevel?

A: Yes, GoHighLevel offers a desktop app that you can download and install on your computer for easier access to the platform’s features.

Q: Can I brand the desktop app with my logo and name?

A: Yes, with GoHighLevel’s white label option, you can customize the desktop app with your own branding, including your logo and company name.

Q: What are the pricing plans available for GoHighLevel?

A: GoHighLevel offers different pricing plans to cater to different business needs. They have starter plans, agency plans, and unlimited plans. You can visit their pricing page or contact their sales team for detailed information on each plan.

Q: Is there a free plan available for GoHighLevel?

A: No, GoHighLevel does not offer a free plan. However, they provide a 14-day free trial for users to test out the platform before making a purchase decision.

Q: How do I sign up for GoHighLevel?

A: To sign up for GoHighLevel, visit their website and click the “Get Started” or “Sign Up” button. You will then be guided through the registration process and prompted to choose a pricing plan.

Q: Can I use GoHighLevel for free?

A: While GoHighLevel does not offer a free plan, they do provide a 14-day free trial for users to try out the platform and its features before committing to purchase a plan.

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